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What is the hardest thing to break?

Surprisingly The answer is: HABIT!

If you break the H, you still have A BIT.

If you break the A, you still have BIT.

If you break the B, you still have IT!  

Even after you break the T in IT, there is still the ‘I’.

And that (I) is the root cause of all the problems!…

Yeah, we know about HABIT, like after years using X or Y soap/shampoo/cleaner, etc., all is wonderful for me, or my wife, or my husband, or my children, or my parents, or my great parents, or my mother in-law, or my father in-law, or my amma, or my gardener, or my watchman, or my boss, or my assistance, or my guests, or my manager, or our Executives, or my neighbour, or my…God knows!

Also, we know, that was a moment that we did put in a side of a Scale Of Justice the HABIT (along with plastic + phosphates + parabens + additives + preservatives + palm oil + sodium lauryl sulphate + triclosan + chlorine + phenol + TV propaganda + newspaper propaganda + radio propaganda + price + more…), and in the other side of the Scale Of Justice the HEALTH OF OUR PLANET (along with sustainability + environment + eco-friendly + zero waste + bio-degradable + recycling + reusing + reducing + decreasing + lowest price + more…); and that moments were not easy, as the HABIT side of the scale was the heavy one.

But our Planet, our India, our Tamil Nadu, our Pondicherry, our Auroville (the City that the Earth Needs), our villages, our communities, our wastewater treatment plants, our septic systems, our water sources, our buildings, our pipes, our animals, our children next generation, ourselves, our landfill, our ocean; know that (OUR) is the option to the (I) option.

Years ago, we did not have much options to break the HABIT, but today we have options. Now, all what matter is YOU and your HABIT!

Join is, share with us, be a game changer, be a HABIT breaker.

See our video in You Tube and share.


Margarita & Guidelma

Reve – Auroville.

Phone: +91 413 2623774

Open Tuesday to Saturday

9:30 – 11:30 am & 2:00 to 4:30 pm.

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